LO1 Related design Pieces

 Purpose- The purpose of these pieces are to advertise and sell the festival to people. The logo will help create brand recognition and the eye catching tee shirt will make people interested to find out more.
Format- There is a Tee shirt, a logo and a flyer. The tee shirt will appeal to people as it will make them feel part of the festival, however they will be advertising the festival by wearing the tee. The flyer gives all the information needed by the people going and the logo will appeal to the target audience due to its stylistic approach and simplicity.
Content- The tee has no brand recognition with the other pieces but its good design will appeal to people going as well as help sell it to others. The flyer has information about the acts and the dates as well as social media information to help people associate with the festival. The Tramlines logo has the logo, name and tag line on it, and is only a small piece, which will allow them to put the logo on most things.
Style- The style of all 3 is very modern, all sharing a similar colour scheme, utilising black and white as well as reds in some pieces. The font is sans serif which gives it a modern feel and look.
Layout- The layout of the tee is fairly standard for a tee, just having an image on the front. The tramlines flyer is a good, spaced out layout, with a fair amount of information.
Target Audience- The target audience for tramlines is students and young adults, so the modernistic approach and fun colour scheme will appeal to the audience.
Regulatory Bodies- There are no copyright infringements due to the fact that all the graphics used are designed for the purpose, the bands playing will have given permission to be used on the flyer to advertise themselves, and there are no expletives on any piece. 

Purpose- The purpose of the pieces is to sell the festival to people and make people aware of the event.
Format- The tee shirt is a simple design with the information of the event at the front. The logo is very standard and eye catching, clearly stating the events name. The poster is of a standard poster format with information as well as a huge array of the acts to tempt people to go to see their favourites.
Content- The tee shirt has a small amount of information on it but shows clearly where the tee is from, so others will know. The logo is very simple, with only 2 chevrons as graphics and the name, it's simplicity makes it easily recognisable. The flyer has a good number of sponsors and contact info. It also has many bands and date information so people can intake all info from one place.
Style- The style of the poster and logo are very similar to create brand recognition, they use the exact same colour scheme and similar fonts throughout to show the similarities. The tee is a varsity inspired one, like from a college or university, which will appeal to their student and young person target audience.
Layout- The logo is laid out simply, in a fashion that is easy to read. The poster boasts the same style and layout of many other previous festival posters so that people know it is a festival when they look at it. The font on the tee is laid out like a sports banner from a college or university to link in with the style of tee it is on.
Target audience. The simplistic, colourful and modern font in the logo will help appeal to the young adult audience it is trying to reach, so the colour scheme used on the poster will also work. The tee will work well with the audience due to it being a university inspired tee shirt, so many young adults may appreciate its style.
Regulatory Bodies- There are no copyright infringements due to the fact that all the graphics used are designed for the purpose, the bands playing will have given permission to be used on the flyer to advertise themselves, and there are no expletives on any piece. 

 Purpose- The Cheltenham Jazz Festival's graphic pieces are used to help entice their audience into going to the festival, so are key to helping sell tickets
Format- The poster is of a fun format, with lots of bright, appealing colours for people to view. The article is formatted like a normal article, as there are small paragraphs of a group or artsit, alongside their picture. The logo is also formatted well, with modern, sans serif fonts and only 3 colours.
Content- The poster has little content, yet manages to get all the necessary information on it, only consisting of a few bands, dates and acts. The logo has the name of the festival as well as the associated partner on it, the simplicity works well. The magazine article has a few of the rising stars and main acts to help the reader discover what the festival has to offer.
Style- The style of the poster is not one similar to most festivals, with a large section devoted to a picture of the acts, and only a small one for the list of acts. This is because the people going are only going for one genre of music, and more than likely know what to expect at the festival, in terms of music. The style of the article is fun yet informative. Small paragraphs with bright pictures allow the reader to spend a small burst of time immersing themselves in the text, meaning if they are interested, they are likely to look up the act they read about. The logo is a modern and contemporary style, which gives it the smooth, serene feel associated with jazz music.
Layout-The poster is not laid out like a usual festival one, this is because it is a much more specialised festival than most others, so the acts do not need to be displayed in as much depth, as the genre of music is consistent throughout. The article is laid out like a normal informative article usually is, with a small amount of text accompanied by pictures.
Target Audience- The target audience is people who like jazz music, regardless of age. Whereas many festivals today are infamous for drugs and alcohol, this one is more mature and appeals to a much more expansive age range, and as there are few jazz festivals around, it will appeal to all jazz lovers nationwide, possibly even globally. The few acts displayed on the poster is because the target audience will enjoy jazz music, so are not just going for a specific act, so only headline acts are needed. The soft purple in the logo is also associated with Jazz, so will be appealing to the target audience.