Photoshop Skills Showcase

KTA 16 AI Practise

LO5 KTA 16 Photoshop Skills- A5 Human League Flyer

photoshop intro

LO4 KTA 15 Production Schedule for 9th to 13th

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

Lo4 KTA 15 Production Schedule for 2nd-6th December

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

LO4 KTA 15 25th-29th November Production Schedule

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

LO4 KTA 14 Call Sheet

LO4 KTA 13 Treatment for Steel City Fest

TREATMENT: PUT NAME OF PRODUCT AND PRODUCTION TEAM

BUDGET

-        Equipment

Canon EOS 650D DSLR Camera- £409

Zoom Lens≈ £150

Wide angle lens≈ £150

Portrait lens≈ £200

-        Software

Adobe Creative Cloud software- £46.88 per month

-        Travel

Public Transport- Around £10 a week

-        Props/Model hire

Photography Studio Hire- £125 per hour at Neo Photography

No cost due to being school students

WHAT IS THE BRIEF?

Our brief was to create 4 different graphic design pieces including a logo for the board of directors for the Steel City Festival. The festival will be a local festival and play host to a number of Sheffield bands as well as others from the genre of choice. These designs must be suitable and well thought out for the target audience that the festival is targeting.

WHO IS THE AUDIENCE?

The audience for the Steel City Fest is people that are fans of indie music and the Sheffield indie music scene. It is for both genders and aimed at ages between 18-30 due to the fact that they are the age range that mostly attends music festivals as well as having high disposable incomes for events like this.

KEY DATES FOR EACH KEY MILESTONE

4^th December

18^th December

EQUIPMENT

Canon EOS 650D DSLR Camera

Tripod

Standard Canon Lens

Canon 650D Portrait Lens

Apple Mac

Adobe Creative Cloud Software

PROPS AND MODELS

Pupils from school, free

HEALTH AND SAFETY CONSIDERATIONS.

Do a risk assessment to consider all the possible hazards and dangers of going around Sheffield with top of the range equipment.

LEGAL AND ETHICAL CONSIDERATIONS.

Always make sure you gain permission before entering and/or taking photos of buildings. Ring the companies or building owners up to make sure you are allowed in.

Take into account the fact that you must use your own images, as ones online will be subjected to copyright. I must edit my images myself as ones taken from the Internet are subjected to copyright.

Advertising Standards Authority- is a non-statutory body but provides a code of practice for the authority.

•   Adverts should not cause offence

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading

•   Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public

KTA 12: Feedback From Ian and Witness Statement

My feedback from Ian was very clear and straight to the point. I need to think about addressing my target audience in a better fashion and try and include them in the festival more. My flyer is very simplistic, which he said he liked, however he thought it may be outdated due to the fact that the technique has been used before and no longer works like it once did, so more information needs to be put on the flyer. He felt that although the logo was simple, it needed more to it and either be more clever or have more going on. He felt that the brand recognition was good and all the pieces shared a great likeness, and he felt I had a great understanding of the business that goes on when brand recognition is created. He felt that the colour scheme used was not eye catching enough and that there needed to be a change here to make the pieces stand out more.
To improve my design, I must:

• Change the colour scheme to make it more eye catching for the target audience
• Change the logo so it is more suitable for the target audience
• Change the flyer design to make it stand out and also add more information to the flyer its self
• Change the billboard poster so it has less information and fill more of the space

KTA 11: Presenting of Your Ideas to Panel and Target Audience- Witness Statement

Matt Poole- Presented well, clear and decisive reasons for genre and target audience choice. Logo was good due to colour simplicity. Flyer was good in design however had too much information. The Billboard poster was good as the colours were attractive and worked well, however it needed slightly more information.

Jake McClean- Very well presented. More description of the target audience was needed. The logo was good as it only had 3 colours however it had far too much going on in the logo. The flyer was good, the   information was concise. The billboard was also good due to its colour scheme and informative text. The ticket was good as it had a memorable look to it. Unfortunately all 4 pieces did not go together and brand recognition and similarity was not created well.

Caitlin Baker- The presentation was well delivered. Themes for music style were clear and the target audience was easily visible. There were 2 different options for all 4 pieces, however the red brick background pieces were the best. Both however did create brand recognition, although the brick pieces had a better theme and fitted with the festival style better. The pieces had good levels of information on them, but mostly had too much going on in terms of graphics.

Ahmed Asif- The presentation was not delivered too well, due to the fact that the audience was not addressed throughout. The logo colours were good however it needed more simplicity. The billboard poster was not good, there was a large array of colours and graphics on the poster and the information was not readable as the background colours stood out above the text. The flyer had too much information on it and the graphics were not suitable for the theme.

Sophie Birks- The presentation was given well, the audience were addressed throughout. The logo was good and showed a great knowledge of simplicity in the logo. The colour scheme of both the flyer and the poster was good as there was not enough colour to distract from the main article. It also suited the target audience well. The brand recognition was created well and it demonstrated similarities in each of the pieces.

LO3 Feedback

LO3 KTA 10 Questionnaire

https://www.surveymonkey.com/s/75WMBXM