KTA 11: Presenting of Your Ideas to Panel and Target Audience- Witness Statement

Matt Poole- Presented well, clear and decisive reasons for genre and target audience choice. Logo was good due to colour simplicity. Flyer was good in design however had too much information. The Billboard poster was good as the colours were attractive and worked well, however it needed slightly more information.

Jake McClean- Very well presented. More description of the target audience was needed. The logo was good as it only had 3 colours however it had far too much going on in the logo. The flyer was good, the   information was concise. The billboard was also good due to its colour scheme and informative text. The ticket was good as it had a memorable look to it. Unfortunately all 4 pieces did not go together and brand recognition and similarity was not created well.

Caitlin Baker- The presentation was well delivered. Themes for music style were clear and the target audience was easily visible. There were 2 different options for all 4 pieces, however the red brick background pieces were the best. Both however did create brand recognition, although the brick pieces had a better theme and fitted with the festival style better. The pieces had good levels of information on them, but mostly had too much going on in terms of graphics.

Ahmed Asif- The presentation was not delivered too well, due to the fact that the audience was not addressed throughout. The logo colours were good however it needed more simplicity. The billboard poster was not good, there was a large array of colours and graphics on the poster and the information was not readable as the background colours stood out above the text. The flyer had too much information on it and the graphics were not suitable for the theme.

Sophie Birks- The presentation was given well, the audience were addressed throughout. The logo was good and showed a great knowledge of simplicity in the logo. The colour scheme of both the flyer and the poster was good as there was not enough colour to distract from the main article. It also suited the target audience well. The brand recognition was created well and it demonstrated similarities in each of the pieces.