Production Schedule 16th-21st

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

Graphics 16/12

Today, I will change the font on my billboard and start work on my flyer

Draft Work

Photoshop Skills Showcase

KTA 16 AI Practise

LO5 KTA 16 Photoshop Skills- A5 Human League Flyer

photoshop intro

LO4 KTA 15 Production Schedule for 9th to 13th

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

Lo4 KTA 15 Production Schedule for 2nd-6th December

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

LO4 KTA 15 25th-29th November Production Schedule

Budget- There will be no costs as the Mac and software is provided
Legal and Ethical- All my work is my done by myself, so there is nothing to trigger any confrontation

LO4 KTA 14 Call Sheet

LO4 KTA 13 Treatment for Steel City Fest

TREATMENT: PUT NAME OF PRODUCT AND PRODUCTION TEAM

BUDGET

-        Equipment

Canon EOS 650D DSLR Camera- £409

Zoom Lens≈ £150

Wide angle lens≈ £150

Portrait lens≈ £200

-        Software

Adobe Creative Cloud software- £46.88 per month

-        Travel

Public Transport- Around £10 a week

-        Props/Model hire

Photography Studio Hire- £125 per hour at Neo Photography

No cost due to being school students

WHAT IS THE BRIEF?

Our brief was to create 4 different graphic design pieces including a logo for the board of directors for the Steel City Festival. The festival will be a local festival and play host to a number of Sheffield bands as well as others from the genre of choice. These designs must be suitable and well thought out for the target audience that the festival is targeting.

WHO IS THE AUDIENCE?

The audience for the Steel City Fest is people that are fans of indie music and the Sheffield indie music scene. It is for both genders and aimed at ages between 18-30 due to the fact that they are the age range that mostly attends music festivals as well as having high disposable incomes for events like this.

KEY DATES FOR EACH KEY MILESTONE

4^th December

18^th December

EQUIPMENT

Canon EOS 650D DSLR Camera

Tripod

Standard Canon Lens

Canon 650D Portrait Lens

Apple Mac

Adobe Creative Cloud Software

PROPS AND MODELS

Pupils from school, free

HEALTH AND SAFETY CONSIDERATIONS.

Do a risk assessment to consider all the possible hazards and dangers of going around Sheffield with top of the range equipment.

LEGAL AND ETHICAL CONSIDERATIONS.

Always make sure you gain permission before entering and/or taking photos of buildings. Ring the companies or building owners up to make sure you are allowed in.

Take into account the fact that you must use your own images, as ones online will be subjected to copyright. I must edit my images myself as ones taken from the Internet are subjected to copyright.

Advertising Standards Authority- is a non-statutory body but provides a code of practice for the authority.

•   Adverts should not cause offence

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading

•   Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public

KTA 12: Feedback From Ian and Witness Statement

My feedback from Ian was very clear and straight to the point. I need to think about addressing my target audience in a better fashion and try and include them in the festival more. My flyer is very simplistic, which he said he liked, however he thought it may be outdated due to the fact that the technique has been used before and no longer works like it once did, so more information needs to be put on the flyer. He felt that although the logo was simple, it needed more to it and either be more clever or have more going on. He felt that the brand recognition was good and all the pieces shared a great likeness, and he felt I had a great understanding of the business that goes on when brand recognition is created. He felt that the colour scheme used was not eye catching enough and that there needed to be a change here to make the pieces stand out more.
To improve my design, I must:

• Change the colour scheme to make it more eye catching for the target audience
• Change the logo so it is more suitable for the target audience
• Change the flyer design to make it stand out and also add more information to the flyer its self
• Change the billboard poster so it has less information and fill more of the space

KTA 11: Presenting of Your Ideas to Panel and Target Audience- Witness Statement

Matt Poole- Presented well, clear and decisive reasons for genre and target audience choice. Logo was good due to colour simplicity. Flyer was good in design however had too much information. The Billboard poster was good as the colours were attractive and worked well, however it needed slightly more information.

Jake McClean- Very well presented. More description of the target audience was needed. The logo was good as it only had 3 colours however it had far too much going on in the logo. The flyer was good, the   information was concise. The billboard was also good due to its colour scheme and informative text. The ticket was good as it had a memorable look to it. Unfortunately all 4 pieces did not go together and brand recognition and similarity was not created well.

Caitlin Baker- The presentation was well delivered. Themes for music style were clear and the target audience was easily visible. There were 2 different options for all 4 pieces, however the red brick background pieces were the best. Both however did create brand recognition, although the brick pieces had a better theme and fitted with the festival style better. The pieces had good levels of information on them, but mostly had too much going on in terms of graphics.

Ahmed Asif- The presentation was not delivered too well, due to the fact that the audience was not addressed throughout. The logo colours were good however it needed more simplicity. The billboard poster was not good, there was a large array of colours and graphics on the poster and the information was not readable as the background colours stood out above the text. The flyer had too much information on it and the graphics were not suitable for the theme.

Sophie Birks- The presentation was given well, the audience were addressed throughout. The logo was good and showed a great knowledge of simplicity in the logo. The colour scheme of both the flyer and the poster was good as there was not enough colour to distract from the main article. It also suited the target audience well. The brand recognition was created well and it demonstrated similarities in each of the pieces.

LO3 Feedback

LO3 KTA 10 Questionnaire

https://www.surveymonkey.com/s/75WMBXM

Primary and Secondary Research

Secondary Research- Using sources to gather information already researched
Methods of Primary Research:

• Questionairre (specific questions)
• Focus Group- Researching a conversation about a particular topic

Headline Acts and Bands at Steel City Fest

Headline Bands
Pulp
Arctic Monkeys
Human League
Def Leppard

LO2 Feedback Sheet

LO2 KTA 8 and 9: Draft of Steel City Fest Related Design Flat Plans and Analysis of Successful Related Brands

LO2 KTA 8: Draft of Steel City Fest Related Design Flat Plans

LO2 KTA 7: Artists and Venues

LO2 KTA 6:Mood Board

LO2 KTA 6 Imaginary Entity

The Steel City Festival will be an Indie Rock festival for less known, and new bands to get on the music scene as well as having 5 Headline Bands that are from Sheffield to give the Festival a Steel City edge

James is a 24 year old university graduate. He is from Sheffield and adores the Sheffield music scene from the beginning of it to the modern day. James loves music, he spends all his free time either listening to music or playing in his band. James has a creative spark and often likes to get his thoughts and stresses out by writing songs as another way to express his emotions and opinions. James' favourite music is indie, he spends lots of time searching for new bands on the internet, as he likes to find himself his own new section of music that many people have not discovered.

He has a high disposable income which he can spend on whatever he wants to. He is an avid festival goer and attends Glastonbury religiously to watch the new indie bands on the smaller stages. Although adoring small, less known bands, he likes to attend gigs hosted by large stadium bands like Kasabian and Radiohead. James uses Twitter and Facebook on a regular basis to share music with his friends by linking them with his Spotify account.

James likes wearing brands like Element and Adio as he loves extreme sports like skateboarding and snowboarding and he adores the fashion and style that comes with these hobbies. James buys Kerrang, Q magazine and NME as often as he can, if he can afford all 3 he will buy them. James has a huge collection of CD's as he prefers to support bands by buying CD's rather than illegally downloading which he passionately hates. Although James loves music he still has many other interests. He often visits the cinema as an avid film fan and often plays football on a Sunday for his Sunday league team. His TV interest are sports, music and comedy.  

LO2 KTA 6 Brief

Key Print Conventions and Terms

Body Copy- Refers to the text of your written articles, which should produced as a printed presentation to accepted industry standards industry standards e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif Font- Fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans Serif Font- Fonts like Impact or Agency FB, which do not have little bars on the end of the letters.
Drop Capitals- Really big letter, that start off an article
Cross Head- Small sub-heading used to split up a large box of text
White Space- White parts of a page with no images or text
Mode of address- How the text talks to the audience
Sell lines/Slogans- Smaller strap lines that sell something to the audience
Banners- Text, which stands out because it's on a coloured background
House style- The style of a magazine which allows it to be different to others

Denotation- The literal or primary meaning of a word, or image in contrast to the feelings or ideas that the word suggests.

Connotation- An idea or feeling that a word or image invokes for a person in addition to its literal or primary meaning.

Copyright Law

"Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time".

This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.

Games and TV shows are often downloaded and/or streamed on to computers. Sites like www.thepiratebay.com and www.sockshare.com are 2 sites that both stream and have downloadable content on them.

Creative Commons is a website that plays host to lots of types of creative media. The website negates the effect of copyright as everything on the site has no copyright laws and is designed for the general public to use. Creative Commons allows designers to share their ideas with other people around the world. www.creativecommons.org  

I have to consider copyright when I do my graphic design project, all the different copyright laws, especially if I use anything I find on the internet. I must create all the designs I use on photoshop or illustrator etc. as nothing should be taken and it should all be my own work.

Starter Revision

1. A logo design should be simple, memorable, replicable and eye catching
2. The headline act should be at the top of the poster so attention is drawn to it
3. The 2 good analysis words are Connotation and Convention

A visualisation diagram has to have use of colour, actual text that will be on there.
They are important to show a client so they can change them and decide on how they want them.

Feedforward Sheet

Task 2: Creative Design

1. John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audiences which they invent themselves

2. Ien Ang (1991) similarly argued that all media producers create 'imaginaries entities' of their target audiences before creating a media product

LO1 Related design Pieces

 Purpose- The purpose of these pieces are to advertise and sell the festival to people. The logo will help create brand recognition and the eye catching tee shirt will make people interested to find out more.
Format- There is a Tee shirt, a logo and a flyer. The tee shirt will appeal to people as it will make them feel part of the festival, however they will be advertising the festival by wearing the tee. The flyer gives all the information needed by the people going and the logo will appeal to the target audience due to its stylistic approach and simplicity.
Content- The tee has no brand recognition with the other pieces but its good design will appeal to people going as well as help sell it to others. The flyer has information about the acts and the dates as well as social media information to help people associate with the festival. The Tramlines logo has the logo, name and tag line on it, and is only a small piece, which will allow them to put the logo on most things.
Style- The style of all 3 is very modern, all sharing a similar colour scheme, utilising black and white as well as reds in some pieces. The font is sans serif which gives it a modern feel and look.
Layout- The layout of the tee is fairly standard for a tee, just having an image on the front. The tramlines flyer is a good, spaced out layout, with a fair amount of information.
Target Audience- The target audience for tramlines is students and young adults, so the modernistic approach and fun colour scheme will appeal to the audience.
Regulatory Bodies- There are no copyright infringements due to the fact that all the graphics used are designed for the purpose, the bands playing will have given permission to be used on the flyer to advertise themselves, and there are no expletives on any piece. 

Purpose- The purpose of the pieces is to sell the festival to people and make people aware of the event.
Format- The tee shirt is a simple design with the information of the event at the front. The logo is very standard and eye catching, clearly stating the events name. The poster is of a standard poster format with information as well as a huge array of the acts to tempt people to go to see their favourites.
Content- The tee shirt has a small amount of information on it but shows clearly where the tee is from, so others will know. The logo is very simple, with only 2 chevrons as graphics and the name, it's simplicity makes it easily recognisable. The flyer has a good number of sponsors and contact info. It also has many bands and date information so people can intake all info from one place.
Style- The style of the poster and logo are very similar to create brand recognition, they use the exact same colour scheme and similar fonts throughout to show the similarities. The tee is a varsity inspired one, like from a college or university, which will appeal to their student and young person target audience.
Layout- The logo is laid out simply, in a fashion that is easy to read. The poster boasts the same style and layout of many other previous festival posters so that people know it is a festival when they look at it. The font on the tee is laid out like a sports banner from a college or university to link in with the style of tee it is on.
Target audience. The simplistic, colourful and modern font in the logo will help appeal to the young adult audience it is trying to reach, so the colour scheme used on the poster will also work. The tee will work well with the audience due to it being a university inspired tee shirt, so many young adults may appreciate its style.
Regulatory Bodies- There are no copyright infringements due to the fact that all the graphics used are designed for the purpose, the bands playing will have given permission to be used on the flyer to advertise themselves, and there are no expletives on any piece. 

 Purpose- The Cheltenham Jazz Festival's graphic pieces are used to help entice their audience into going to the festival, so are key to helping sell tickets
Format- The poster is of a fun format, with lots of bright, appealing colours for people to view. The article is formatted like a normal article, as there are small paragraphs of a group or artsit, alongside their picture. The logo is also formatted well, with modern, sans serif fonts and only 3 colours.
Content- The poster has little content, yet manages to get all the necessary information on it, only consisting of a few bands, dates and acts. The logo has the name of the festival as well as the associated partner on it, the simplicity works well. The magazine article has a few of the rising stars and main acts to help the reader discover what the festival has to offer.
Style- The style of the poster is not one similar to most festivals, with a large section devoted to a picture of the acts, and only a small one for the list of acts. This is because the people going are only going for one genre of music, and more than likely know what to expect at the festival, in terms of music. The style of the article is fun yet informative. Small paragraphs with bright pictures allow the reader to spend a small burst of time immersing themselves in the text, meaning if they are interested, they are likely to look up the act they read about. The logo is a modern and contemporary style, which gives it the smooth, serene feel associated with jazz music.
Layout-The poster is not laid out like a usual festival one, this is because it is a much more specialised festival than most others, so the acts do not need to be displayed in as much depth, as the genre of music is consistent throughout. The article is laid out like a normal informative article usually is, with a small amount of text accompanied by pictures.
Target Audience- The target audience is people who like jazz music, regardless of age. Whereas many festivals today are infamous for drugs and alcohol, this one is more mature and appeals to a much more expansive age range, and as there are few jazz festivals around, it will appeal to all jazz lovers nationwide, possibly even globally. The few acts displayed on the poster is because the target audience will enjoy jazz music, so are not just going for a specific act, so only headline acts are needed. The soft purple in the logo is also associated with Jazz, so will be appealing to the target audience.

LO1 KTA 4: ASA and Copyright Information

Advertising Standards Authority- is a non statutory body but provides a code of practice for the authority.

• Adverts should not cause offence
• Adverts should not glorify alcohol, sexual activity or drug taking
• Adverts should not cause harm to children
• Adverts should not be misleading
• Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public

Nicklas Bendtner pulled down his shorts slightly to show his Paddy Power boxers to advertise the brand after scoring for Denmark against Portugal. He was fined due to breaching advertising laws by passing off a marketing communication, as it was classed as ambush marketing.

Dior used Natalie Portman in an advert about mascara even though her eyelashes were enhanced in the advert afterwards. Dior argued it was because she wasn't originally intended for the advert but it was false advertising and was banned later.

Phones 4 U used an advert that included a scary looking girl from a horror film following round a woman, saying missing our deals will haunt you. This was put on before the watershed and was considered harmful to children.




Slam Dunk Festival
The Slam Dunk Festival advert in the Kerrang magazine displays a woman laying down on stage with a low cut top on, as well as groups of people with alcoholic beverages. This could be considered offensive as it may objectify women and tell the reader many women at the event may be under the influence of alcohol. This is also glorifying sexual activity and alcohol and also objectifying the women at the festival.