Body Copy- Refers to the text of your written articles, which should produced as a printed presentation to accepted industry standards industry standards e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif Font- Fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans Serif Font- Fonts like Impact or Agency FB, which do not have little bars on the end of the letters.
Drop Capitals- Really big letter, that start off an article
Cross Head- Small sub-heading used to split up a large box of text
White Space- White parts of a page with no images or text
Mode of address- How the text talks to the audience
Sell lines/Slogans- Smaller strap lines that sell something to the audience
Banners- Text, which stands out because it's on a coloured background
House style- The style of a magazine which allows it to be different to others
Denotation- The literal or primary meaning of a word, or image in contrast to the feelings or ideas that the word suggests.
Connotation- An idea or feeling that a word or image invokes for a person in addition to its literal or primary meaning.
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