LO1 KTA 4: ASA and Copyright Information

Advertising Standards Authority- is a non statutory body but provides a code of practice for the authority.

• Adverts should not cause offence
• Adverts should not glorify alcohol, sexual activity or drug taking
• Adverts should not cause harm to children
• Adverts should not be misleading
• Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public

Nicklas Bendtner pulled down his shorts slightly to show his Paddy Power boxers to advertise the brand after scoring for Denmark against Portugal. He was fined due to breaching advertising laws by passing off a marketing communication, as it was classed as ambush marketing.

Dior used Natalie Portman in an advert about mascara even though her eyelashes were enhanced in the advert afterwards. Dior argued it was because she wasn't originally intended for the advert but it was false advertising and was banned later.

Phones 4 U used an advert that included a scary looking girl from a horror film following round a woman, saying missing our deals will haunt you. This was put on before the watershed and was considered harmful to children.




Slam Dunk Festival
The Slam Dunk Festival advert in the Kerrang magazine displays a woman laying down on stage with a low cut top on, as well as groups of people with alcoholic beverages. This could be considered offensive as it may objectify women and tell the reader many women at the event may be under the influence of alcohol. This is also glorifying sexual activity and alcohol and also objectifying the women at the festival.