Download is a music festival designed to entertain with a huge line up of bands. The target audience of the event is for people between the ages of 18-40 mainly. The format of the piece is a poster with many bands in a block list under the days the band will be playing. The style is to do with the type of bands that play there as it has a dark background and a dog surrounded by fire. Which relates heavily to the music that it advertises. Much of the poster is created with dark colours and reds, this creates the impression of the dark music that will be played at the festival. There are many 'satanic' images around the page which keeps with the rock music theme. Much of the poster is designed in a tattoo style which links in with the rock music theme as people who enjoy rock music often have tattoo's and body art. The layout of the poster, although informal does have structure with the bands under the dates they are playing as well as the stages they will be playing on. The event is sponsored by music channels like kerrang which play the music of the bands that will be at the festival.
The tramlines festival is a music festival in Sheffield designed to entertain. The target audience of the event is all ages as there are many different acts, bands and varieties of entertainment. The content in the logo is very minimalist. There is a lot of white space around the text which draws attention to the central images. The logo text is in a serif font as it is a more modern font than a sans serif so it connotes a change in times as it is the 5th tramlines festival and it shows the Sheffield music scene is evolving. The main 'T' logo is quite abstract and is very modern, which appeals to the student side of Sheffield for the universities within the city. The logo itself can also be used as a banner which is very clever as it means the logo can be used in many different ways. The tagline 'Inner City Music' is also very good, as it is a short, catchy and memorable slogan, which will be easy to read quickly so it can be put on billboards and other sorts of advertising purposes. The festival is sponsored by Nokia which connotes new technologies, interacting and socialising which is what the festival is about. It is also sponsored by lots of relevant things from the city like the trams which could do deals for transport around the stages in the city. The logo uses only 3 colours which makes the logo very simple and eye catching which is another reason that makes the logo great.
The iTunes festival is a music festival that takes place for 30 days in September. The event takes place at the roundhouse art centre in London. The event played host to 62 bands over the course of the month. The billboard is very minimalist and gives very little detail to the viewer as to what bands are on, and to the dates. This connotes that Apple as a company want the viewer to go on the site to find out what is on at the event and get sucked into their business ideas and therefore Apple will be able to use their selling skills to draw in the viewer and sell the product to them. The Poster uses very few colours and draws attention to the middle of the poster. All fonts used are sans serif as iTunes and Apple are very modern business' and like to be the future of design and progress. The poster looks as though it has been painted onto a graffiti background which connotes it is not corporate and will be seen as cool to the target audience of people between 16-40. The modern looking paintbox/graffiti stencil shows that the festival is very modern and creative and isn't just the normal 'hippie' festival.
The Slam Dunk festival is a punk rock festival hosted by Slam Dunk records. The festival is aimed at people ages between 18-30. The festival is hosted at Leeds university. The host location is at Leeds university. This was a great choice for location as most of the target audience are in the age bracket of being university students. The punk movement was all about rebellion and disobeying the rules, so by putting all the images in the article dotted and distorted around the page connotes the way punk music is not orderly and is not set in it's ways and is susceptible and wants change in the times. I have taken 3 images of different advertisements of the event, one is the website, the other is an article in a magazine. These both demonstrate similarities between branding, which means the festival will become more and more recognised due to the fact that every piece of the advertisement is consistent. The stages are sponsored by relevant companies. The sponsor of one of the stages is Atticus. Atticus is a brand that makes punk style clothing and footwear, so the people who attend this festival are likely to purchase the clothes that Atticus have to offer. The fonts used are all Sans Serif fonts and are all modern looking to promote the change that punk rock wants and what it stands for. The modern fonts will also appeal to the audience as they are young people who will prefer these fonts to the more standard and traditional serif fonts like Times New Roman.
The Birmingham International Jazz and Blues festival is a music event that lasts from the 5th July to the 14th July. The target audience is a more sophisticated age range, around 18-60 which is shown in the simplicity of the logo. The music consists mainly of Jazz and Blues but also has a few more showcases around. Birmingham was chosen for a location as many of the biggest blues and jazz artists in England came from Birmingham as it is a very culturally diverse city. The font used is Sans Serif for the logo, this was a good choice as it shows that although the style of music dates back to the slavery era, the music is able to move forward with the generation. The logo is simple with only 2 colours. Both are associated with the music they play. Blue connotes sadness and depression which is where blues gets its inspiration from. The silver is linked with jazz music as the colour symbolises the metal roots background where jazz music was made, like the steel drums which were first used back in the carribbean islands. 
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