LO4 KTA 13 Treatment for Steel City Fest

TREATMENT: PUT NAME OF PRODUCT AND PRODUCTION TEAM

BUDGET

-        Equipment

Canon EOS 650D DSLR Camera- £409

Zoom Lens≈ £150

Wide angle lens≈ £150

Portrait lens≈ £200

-        Software

Adobe Creative Cloud software- £46.88 per month

-        Travel

Public Transport- Around £10 a week

-        Props/Model hire

Photography Studio Hire- £125 per hour at Neo Photography

No cost due to being school students

WHAT IS THE BRIEF?

Our brief was to create 4 different graphic design pieces including a logo for the board of directors for the Steel City Festival. The festival will be a local festival and play host to a number of Sheffield bands as well as others from the genre of choice. These designs must be suitable and well thought out for the target audience that the festival is targeting.

WHO IS THE AUDIENCE?

The audience for the Steel City Fest is people that are fans of indie music and the Sheffield indie music scene. It is for both genders and aimed at ages between 18-30 due to the fact that they are the age range that mostly attends music festivals as well as having high disposable incomes for events like this.

KEY DATES FOR EACH KEY MILESTONE

4^th December

18^th December

EQUIPMENT

Canon EOS 650D DSLR Camera

Tripod

Standard Canon Lens

Canon 650D Portrait Lens

Apple Mac

Adobe Creative Cloud Software

PROPS AND MODELS

Pupils from school, free

HEALTH AND SAFETY CONSIDERATIONS.

Do a risk assessment to consider all the possible hazards and dangers of going around Sheffield with top of the range equipment.

LEGAL AND ETHICAL CONSIDERATIONS.

Always make sure you gain permission before entering and/or taking photos of buildings. Ring the companies or building owners up to make sure you are allowed in.

Take into account the fact that you must use your own images, as ones online will be subjected to copyright. I must edit my images myself as ones taken from the Internet are subjected to copyright.

Advertising Standards Authority- is a non-statutory body but provides a code of practice for the authority.

•   Adverts should not cause offence

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading

•   Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public